Love it or hate it, but you can't ignore it. Social networking is here to stay. To some, social networking is antisocial, making people not mingle in person, to some, this is the best thing since sliced bread.
Most of the educated humanity, with means, seems to have congregated on it already. Whosoever has not, is increasingly feeling isolated and under tremendous social pressure to jump on the bandwagon.
Businesses can not afford to ignore this congregation. However, the rules of this congregation are very different from any that the business has ever dealt with in the past.
Traditional marketing techniques don't apply. New rules have to be learned, new techniques have to be mastered. However interesting thing is the new rules and techniques are not clear either.
There are so many of these sites, what to do? Which circle to use what face to spite? On which site to put up the official business page? How much to tweet? How much to share? How to track who is saying what about the business? How to respond to good or bad comments? How to know and track the influencers and influence them? How to know what your competition is doing? How to track and measure the effectiveness of your social media strategy?
There are answers to all the above questions, however, the interesting part is that the answers have a shelf life. Today's correct answers won't necessarily be correct tomorrow. The landscape is not just changing, it is getting created, at a rapid pace. Hence, the techniques used to address this congregation of people in the virtual world today, would not work tomorrow, that is almost a certainty.
As a first step, businesses would do themselves a favor if they recognize the importance of social networks and virtual communities.
Stay tuned for more....
Most of the educated humanity, with means, seems to have congregated on it already. Whosoever has not, is increasingly feeling isolated and under tremendous social pressure to jump on the bandwagon.
Businesses can not afford to ignore this congregation. However, the rules of this congregation are very different from any that the business has ever dealt with in the past.
Traditional marketing techniques don't apply. New rules have to be learned, new techniques have to be mastered. However interesting thing is the new rules and techniques are not clear either.
There are so many of these sites, what to do? Which circle to use what face to spite? On which site to put up the official business page? How much to tweet? How much to share? How to track who is saying what about the business? How to respond to good or bad comments? How to know and track the influencers and influence them? How to know what your competition is doing? How to track and measure the effectiveness of your social media strategy?
There are answers to all the above questions, however, the interesting part is that the answers have a shelf life. Today's correct answers won't necessarily be correct tomorrow. The landscape is not just changing, it is getting created, at a rapid pace. Hence, the techniques used to address this congregation of people in the virtual world today, would not work tomorrow, that is almost a certainty.
As a first step, businesses would do themselves a favor if they recognize the importance of social networks and virtual communities.
Stay tuned for more....
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